And stick to content formats you’re best at. Play to your strengths: Start out on platforms you’re familiar with.This reduces the risk of spreading yourself too thin. Start with one or two accounts and build your brand’s social media presence over time. Start small: It’s better to manage one platform well than several platforms poorly.There are too many factors at play.īut you can use these tips to help you decide which social media platforms to prioritize: Unfortunately, there’s no way to know for sure. Once you’ve created your list of potential social platforms, you need to prioritize. Short list the platforms that deliver the strongest reach and engagement for competitors. While views, likes, comments, and shares showcase potential engagement. Their follower numbers give an idea of potential reach (or the total number of people who see their content). Showing which platforms they’ve prioritized. Most businesses have social links in their website footer. Get further insights by seeing which platforms your competitors use. For more advice, check out our guide to defining your target audience. Tip: Use the information in this report to learn more about your target audience and the types of social content they might like. The percentages show what percentage of each rival’s audience uses that platform.įor example, in the market shown below, most of your competitors’ audiences use Facebook and YouTube. You’ll see social media platforms in order of popularity. Choose your location, enter the domains of up to five competitors, and click “ Analyze.” To find the best platforms for your brand, determine where your target audience spends time.
So brands like Samsung are present there. Whereas lots of tech lovers hang out on Discord. As of March 2023, IKEA gets more than 10 million views on their Pinterest boards every month. These are the leading social media platforms marketers use worldwide, according to Statista:īut the right platforms for your brand depend on who you’re trying to reach.įor example, many people use Pinterest to get home decor inspiration. You can manage social media accounts on one or more platforms. They also provide additional insights to guide your social media strategy.īelow, we’ll cover tactics for social media management success. Because they bring everything together in one place. These make it quicker and easier to manage multiple accounts. For example, Twitter allows you to post tweets, reply to direct messages, and view analytics.īut many businesses use third-party social media management tools. You can manage social media using native tools-i.e., the tools available on the social platforms themselves. Social media management is how you maintain profiles that raise brand awareness, drive sales, and boost customer satisfaction. And may discourage people from doing business with you. Empty feeds and poor-quality content reflect badly on your brand. Plus, a disorganized approach to social media can do more harm than good. Which can drive people to their restaurants. And generate tons of comments, shares, and likes.Īll this creates a lot of positive attention for Wendy's. Their posts regularly reach hundreds of thousands of people. If you don’t use social media, you miss out on valuable opportunities to reach and engage your target audience (i.e., people who will buy from you).įor example, Wendy’s has 3.9 million followers on Twitter. And they engage with brands in various ways.
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And they’re free to use.Īround 4.8 billion people use social media. Social media management is important because platforms like Facebook, Twitter, and Instagram present huge revenue opportunities to brands. Why Is Social Media Management Important?
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And how to manage your social media presence. It can even help you to build a personal brand.īelow, we’ll discuss why social media management is crucial for your brand.
Others outsource to freelancers or social media marketing agencies.īut social media management can help even the smallest businesses generate revenue. Some businesses have a dedicated social media manager or a team handling these activities. Social media managers often share these core responsibilities: It helps you achieve brand goals in marketing, sales, and customer service. Social media management is the strategic use of social media to grow audiences and revenue.
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